📱 Best Platforms
Fiverr (gig-based with built-in traffic for email copywriting services), Upwork (longer-term newsletter retainer clients), LinkedIn (network with Shopify store owners posting about their growth challenges).
📖 The Hustle
Online store owners know email drives 20-30% of their revenue, but writing weekly newsletters falls to the bottom of their list. You write the subject lines, body copy, and call-to-action buttons that get subscribers to open, read, and click. Clients pay per email or a flat monthly retainer for 4-8 newsletters.
🚀 First Step
Sign up for a free Mailchimp account, study 10 promotional emails from brands you like, then write a mock newsletter as your sample.
🔑 Keys to Success
- Learn to write curiosity-driven subject lines under 50 characters — they determine whether your email gets opened or deleted.
- Study one successful e-commerce brand's email style (e.g., Chubbies, Dollar Shave Club) and mirror their tone in your samples.
- Offer a free email audit to store owners: review their last 3 sends and suggest 3 improvements as your foot-in-the-door pitch.
🛠 Tools & Resources: Mailchimp, Klaviyo, Canva, Grammarly, Really Good Emails