📱 Best Platforms
Google Maps (find local businesses with no video presence and cold-email), Fiverr (video ad creation gigs with buyers from small businesses), Facebook Ads Library (find businesses running image-only ads and pitch them a video upgrade).
📖 The Hustle
Local gyms, restaurants, and service businesses run Facebook and Instagram ads with static images because they think video is too expensive. You take their phone-shot clips and photos, edit them into a 15-30 second promotional video with text overlays, music, and a clear call-to-action. Charge $100-300 per ad. Video ads consistently outperform image ads by 2-4x.
🚀 First Step
Pick a local restaurant's Instagram photos, edit a 15-second 'daily special' promo video in CapCut with music and text, and show the owner.
🔑 Keys to Success
- Grab screenshots of businesses running image-only Facebook ads using the Facebook Ad Library — they're your warmest leads for video upgrades.
- Keep ads to 15-30 seconds max for Facebook/Instagram feed placement — shorter ads complete more and cost less per result.
- Add captions to every ad — 85% of Facebook video is watched without sound, so captions are not optional.
🛠 Tools & Resources: CapCut, Canva, Facebook Ads Library, Epidemic Sound, DaVinci Resolve