📱 Best Platforms
eBay, StockX, GOAT
📖 The Hustle
Hoka and On (On Running) shoes are massively popular but specific colorways sell out and resell above retail. Buy limited colorways at retail for $140-170 and flip for $170-230 on eBay and StockX. Also buy gently used Hoka Bondi and Clifton models on FB Marketplace for $40-70 and resell for $80-120. These are not hype sneakers — they are worn by nurses, retail workers, and everyday comfort-seekers who will pay for specific colors.
🚀 First Step
Search 'Hoka Bondi' or 'On Cloud' on StockX, note the top-selling colorways, then check FB Marketplace for used pairs under $60.
🔑 Keys to Success
- Hoka Bondi 8 and Clifton 9 in all-white or all-black sell for the highest premiums
- Nurses and healthcare workers are the biggest Hoka buyers — they need all-white for work
- Check REI and Nordstrom sale sections for discounted Hokas to resell at market price
🛠 Tools & Resources: StockX app, GOAT app, eBay app, FB Marketplace app, sneaker cleaning kit, poly mailers, Nordstrom Rack and REI outlet websites