📱 Best Platforms
StockX, GOAT, eBay
📖 The Hustle
New Balance has exploded in popularity, especially collabs with Joe Freshgoods, ALD, and Kith, plus sought-after general releases like the 990 series. Enter raffles on the New Balance website and boutiques like Kith, Bodega, and Extra Butter. Collab pairs can resell for $100-400 above retail. Even non-collab 990v6 models in grey sell above retail when supply is tight. This niche has less competition than Nike and Jordan.
🚀 First Step
Follow New Balance, Kith, ALD, and Bodega on Instagram, turn on post notifications, and enter the next New Balance collab raffle you see.
🔑 Keys to Success
- New Balance 990v6 'Grey' is the most reliable non-collab flip — it sells above retail consistently
- Collabs with ALD (Aime Leon Dore), Kith, and Joe Freshgoods are the highest-profit releases
- New Balance raffles have fewer entrants than Nike SNKRS drops, so your win rate is higher
🛠 Tools & Resources: StockX app, GOAT app, New Balance website, Kith app, ALD website, Instagram (for drop alerts), Sole Retriever