📱 Best Platforms
Substack, Instagram, Pinterest
📖 The Hustle
Send a weekly newsletter teaching readers how to find and restore quality secondhand furniture. Cover how to spot solid wood vs. veneer, negotiating at estate sales, and simple refinishing techniques. Home decor enthusiasts love the thrill of a great find. Monetize through affiliate links to refinishing supplies, paid restoration guides, and sponsored content from furniture marketplaces.
🚀 First Step
Visit a thrift store or estate sale, photograph three pieces with restoration potential, write a breakdown of what to look for, and send your first edition.
🔑 Keys to Success
- Include a 'BOLO' (be on the lookout) piece of the week with brand names to search
- Share before-and-after photos of your own restoration projects
- Create a maker's mark and brand identification guide as a reader resource
🛠 Tools & Resources: Substack, Canva, Facebook Marketplace, Chairish affiliate, Pinterest