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HUSTLE #379 4.8 Fonts & Typography

Hand-Drawn Doodle Font and Icon Set for Bullet Journalers

💰 Startup Cost $0
⏰ Time/wk 10-15 hrs
📊 Difficulty ★★★☆☆
🏆 1st Month $ $100-$300
💵 Monthly Range $300-$1,500
⏱ First $ In 1-2 months
Etsy, Creative Market, Gumroad
Design a playful hand-drawn font paired with 100+ matching doodle icons (banners, arrows, frames, weather icons, planner symbols) as a unified dingbat font. Bullet journaling and planner communities are massive on Instagram and TikTok, and journalers constantly seek unique handwriting fonts and decorative elements. A font-plus-doodle bundle sells to both font buyers and the planner sticker community.
🚀 First Step
Draw an alphabet in a casual, friendly print style on paper, plus 20 doodle icons (stars, hearts, arrows, banners, checkboxes), scan everything, and digitize the letters and doodles in FontForge.
  • Package the font and doodle set together as a 'Bullet Journal Font Kit' — the doodle element attracts the planner community, which is larger and more active than the general font-buying community
  • Create a 'Doodle Guide' PDF showing every icon with its corresponding keystroke — journalers need to quickly find the icon they want without scrolling through the glyph panel
  • Film a 30-second Instagram Reel showing someone using the font and doodles in a real bullet journal spread — the ASMR-like quality of journaling videos drives massive engagement and sales
🛠 Tools & Resources: FontForge (free), scanner, Procreate or paper and pen, Etsy, Creative Market, Instagram (marketing)