📱 Best Platforms
PeerRenters for suits. Facebook wedding and groomsmen groups. LinkedIn for business professional networks. Nextdoor for local reach.
📖 The Hustle
Men need suits for weddings, interviews, galas, and formal events — but a quality suit costs $400-800 and most men wear one a few times per year at most. Build a collection of suits in popular sizes and colors. Buy quality used suits from consignment shops for $50-100 and rent them for $60-100 per event including the jacket, pants, shirt, tie, and pocket square as a complete package. A suit that costs you $80 can earn $400-600 over its rental lifetime. Include a measuring guide to help renters get the right fit.
🚀 First Step
Visit high-end consignment shops and buy 3 suits in popular sizes, have them professionally tailored to standard measurements, and photograph them styled.
🔑 Keys to Success
- A complete suit rental package for $85-100 is dramatically cheaper than buying a $500 suit — the value proposition is immediately obvious to renters
- Stock navy and charcoal suits in sizes 40R, 42R, and 44R — these are the most-requested sizes and colors for weddings and job interviews
- Include a 'how to measure yourself' video guide with your listing — men who have never rented clothing before need the confidence that they will get the right fit
🛠 Tools & Resources: PeerRenters, consignment shops, tailor, suit brushes, garment steamer, measuring guide, garment bags, LinkedIn