📱 Best Platforms
LinkedIn for targeting mid-level managers and executives. Clarity.fm for paid advisory calls. Calendly and Zoom for session delivery. Notion for client progress tracking.
📖 The Hustle
Executive presence coaching helps managers and aspiring leaders develop the communication style, confidence, and gravitas needed to advance into senior leadership. If you have experience in management, leadership development, or executive communication, you can charge $150-350 per session coaching clients on how to command a room, present to boards, handle difficult conversations, and project authority without arrogance. Sessions often involve video review of the client presenting or speaking, with detailed feedback on body language, vocal tone, messaging clarity, and handling Q&A. This is high-ticket coaching because the ROI for clients is career advancement into roles paying $50k-100k+ more. Many coaches package this with 360-degree feedback collection, personal brand development, and stakeholder communication strategy. The work is intellectually engaging and you build deep relationships with ambitious, interesting clients.
🚀 First Step
Create a thought-leadership post on LinkedIn about a specific leadership communication challenge, then offer a free 15-minute executive presence assessment call.
🔑 Keys to Success
- Use video review extensively — recording clients presenting and analyzing their performance together is the fastest path to improvement
- Develop a signature framework for executive presence (e.g., 'The CAP Model: Clarity, Authority, Presence') — frameworks command premium pricing
- Offer 360-degree feedback collection as an add-on service — gathering input from a client's colleagues adds scientific rigor to your coaching
🛠 Tools & Resources: LinkedIn, Clarity.fm, Calendly, Zoom, Loom, Notion, Otter.ai