📱 Best Platforms
LinkedIn for content marketing. Instagram and TikTok for reaching Gen Z audiences. Calendly for bookings. Notion for creating templated career planning workbooks.
📖 The Hustle
Recent graduates face one of the toughest job markets, often leaving college with no idea how to conduct a job search, network effectively, or negotiate an offer. If you've successfully navigated the early-career job market and can explain the unwritten rules of professional life, you can coach new grads through their first career moves. Offer a structured program covering resume building without extensive experience, networking outreach scripts, LinkedIn profile setup, job search strategy, interview preparation, and offer evaluation. Charge $100-250 per month for a 2-3 month program targeting students and recent graduates (or their parents, who often foot the bill). Market through university career centers, parent Facebook groups, and content platforms where Gen Z job seekers hang out. The seasonal nature of graduation creates predictable demand cycles you can plan around.
🚀 First Step
Create a free downloadable 'New Grad Job Search Checklist' and distribute it through university career centers and LinkedIn posts targeting recent graduates.
🔑 Keys to Success
- Partner with university career centers — many are understaffed and welcome external coaches who can handle overflow demand
- Create parent-focused marketing — many new grad career coaching services are paid for by parents wanting to invest in their child's success
- Develop a group coaching model at a lower per-person rate — new grads have limited budgets but group programs let you earn $100-200/hr
🛠 Tools & Resources: LinkedIn, Instagram, TikTok, Calendly, Notion, Zoom, Canva