📱 Best Platforms
Trainerize or TrueCoach for program delivery. Zoom for live sessions. Instagram for reaching expecting and new mothers. Teachable for selling pre-recorded programs.
📖 The Hustle
Prenatal and postpartum fitness requires specialized knowledge about diastasis recti, pelvic floor health, hormonal changes, and exercise modifications — knowledge most general personal trainers lack. If you hold a personal training certification plus specialized pre/postnatal training (like Girls Gone Strong or a pelvic health certification), you can serve this highly motivated market. Design safe, effective programs for each trimester of pregnancy and progressive postpartum recovery that rebuilds core strength properly. Charge $200-400 per month for customized programming with weekly check-ins. Market in mom Facebook groups, through OB-GYN and midwife referrals, and on Instagram where pregnancy and postpartum content has massive reach. New mothers actively seek out experts who understand their specific bodies and needs — they'll pay premium rates for trainers who make them feel safe, understood, and supported during this vulnerable time.
🚀 First Step
Complete a pre/postnatal fitness certification, then create a free 'Core Recovery After Baby' guide and share it with local OB-GYN offices and mom groups.
🔑 Keys to Success
- Get specialized pre/postnatal certification beyond general personal training — unqualified advice can harm this population and create legal liability
- Build relationships with local midwives, doulas, and OB-GYNs — professional referrals from healthcare providers are the highest-converting lead source
- Create a progressive postpartum program (Weeks 0-6, 6-12, 12+) — structured progression sells better than ad-hoc training
🛠 Tools & Resources: Trainerize, TrueCoach, Zoom, Instagram, Teachable, Canva, Google Forms