📱 Best Platforms
LinkedIn for connecting with HR and benefits managers. Zoom for virtual workshops. Calendly for booking. Canva for creating professional proposals. Notion for program planning.
📖 The Hustle
Companies invest in employee wellness to reduce healthcare costs, improve productivity, and compete for talent. If you have credentials in fitness, nutrition, stress management, or ergonomics, you can design and deliver wellness programs for businesses. Services include lunch-and-learn workshops on topics like desk ergonomics, stress reduction, or healthy eating; multi-week fitness challenges with tracking and prizes; one-on-one health coaching for executives; and wellness program strategy consulting. Charge $500-2,000 per workshop or $2,000-5,000 for a comprehensive 8-12 week program. Start by approaching small to mid-size companies who want wellness programs but can't justify a full-time wellness director. Package your services into clear, outcome-focused proposals with defined deliverables and pricing. The B2B model means fewer clients but much higher per-client revenue than consumer coaching, and contracts often renew annually.
🚀 First Step
Create a polished one-page proposal for a 'Desk Worker Wellness Workshop' package, then connect with 10 local HR managers on LinkedIn to offer a free 30-minute needs assessment call.
🔑 Keys to Success
- Create a professional proposal template with clear pricing tiers — companies expect formal proposals, not informal pitches
- Start with lunch-and-learn workshops as a low-risk entry point — companies will test you with a $500 workshop before committing to a $5,000 program
- Track measurable outcomes (participation rates, pre/post surveys) — data-driven results reports are what get programs renewed next year
🛠 Tools & Resources: LinkedIn, Zoom, Calendly, Canva, Notion, Google Slides, SurveyMonkey