📱 Best Platforms
LinkedIn for connecting with business owners. Zoom for delivering training sessions. KnowBe4 for phishing simulation tools. Canva for creating training materials.
📖 The Hustle
Small and mid-size businesses are prime targets for cyber attacks because they lack dedicated security teams, yet the consequences of a breach can be fatal. If you have cybersecurity credentials (CISSP, Security+, CEH) and can explain technical concepts in plain language, you can offer security awareness training programs. Services include employee phishing awareness training, password hygiene workshops, data protection best practices, incident response planning, and security policy template creation. Charge $500-2,000 per training engagement for small businesses. Create a tiered offering: a one-time security awareness workshop, a quarterly training program with simulated phishing tests, and a comprehensive security program development engagement. This is a B2B model where you're selling risk reduction to business owners — frame your services around preventing the average $200,000 cost of a small business data breach. The growing threat landscape means demand increases every year.
🚀 First Step
Create a free 'Small Business Cybersecurity Checklist' PDF, then connect with local business owners on LinkedIn and offer a free 15-minute security risk assessment call.
🔑 Keys to Success
- Hold recognized cybersecurity certifications (CISSP, Security+, CEH) — business clients need these credentials to trust you with their security
- Run a free phishing simulation for prospects — showing a business owner that 30% of their employees clicked a test phishing email is your most powerful sales tool
- Bundle policy templates with your training — businesses need written security policies for compliance, and templates add high-perceived-value at low marginal cost to you
🛠 Tools & Resources: LinkedIn, Zoom, KnowBe4, Canva, Google Slides, Loom, Notion