📱 Best Platforms
Psychology Today for listing coaching services. Zoom for couples sessions. Calendly for scheduling. Google Sheets for collaborative budget building. Superpeer for packages.
📖 The Hustle
Money is the leading cause of relationship stress, and many couples struggle to communicate about finances without conflict. If you combine financial knowledge with strong interpersonal facilitation skills (and ideally some training in coaching or counseling), you can help couples align on money. Offer structured sessions where you guide couples through money values discovery, creating a shared financial vision, building a joint budget that respects both partners' priorities, assigning money management roles, and establishing regular money date routines. Charge $150-350 per 90-minute session or $600-1,200 for a comprehensive 4-session couples money program. This is a premium niche because the stakes are high — poor money communication damages relationships, and couples will invest significantly to resolve it. Market through relationship therapists, wedding planners, and premarital counseling programs that recognize the need for financial compatibility work. Pre-wedding couples are an especially motivated market segment.
🚀 First Step
Create a free 'Couples Money Conversation Starter Kit' with 20 discussion prompts, list your services on Psychology Today, and reach out to local wedding planners and premarital counselors.
🔑 Keys to Success
- Get training in both coaching and basic relationship facilitation — money conversations between couples can get emotional, and you need skills to navigate conflict
- Create a structured 4-session framework — 'Values, Vision, Budget, Routine' gives couples a clear path and makes your service easy to describe and sell
- Partner with wedding planners and premarital counselors — these professionals see couples actively preparing for shared financial lives and are natural referral sources
🛠 Tools & Resources: Psychology Today, Zoom, Calendly, Google Sheets, Superpeer, Notion, Typeform