📱 Best Platforms
Zoom for coaching sessions with recording. Loom for asynchronous feedback. LinkedIn for connecting with executives and founders. Calendly for booking. Otter.ai for transcribing practice interviews.
📖 The Hustle
Media training prepares executives, founders, authors, and experts to perform effectively in broadcast interviews, podcast appearances, and video content. If you have a background in journalism, broadcast media, PR, or communications, you can coach clients on message development, bridging techniques (answering the question you wish you were asked), sound bite creation, body language for camera, and handling hostile or unexpected questions. Conduct mock interviews on video, then review the recording frame by frame to provide specific feedback. Charge $200-500 per session or $2,000-5,000 for a comprehensive media training package. This is high-ticket coaching because the stakes are enormous — a bad media appearance can damage a reputation or tank a product launch. Create crisis communication modules as an upsell. Your journalism or media background is your primary credential; clearly communicate your relevant experience. Target PR agencies as referral partners — they need media trainers for their clients and will send consistent referrals.
🚀 First Step
Compile your media or communications experience into a clear service offering, create a free 'Media Interview Preparation Checklist' PDF, and start connecting with PR agency owners on LinkedIn.
🔑 Keys to Success
- Record mock interviews and review them in painful detail — seeing themselves dodge questions or ramble is the wake-up call that makes clients receptive to coaching
- Partner with PR agencies — they secure media opportunities for their clients but rarely provide media training, making them perfect referral sources
- Teach bridging techniques specifically — the skill of pivoting from a difficult question to your key message is the single most valuable media skill
🛠 Tools & Resources: Zoom, Loom, LinkedIn, Calendly, Otter.ai, Google Docs, Canva