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HUSTLE #945 10.5 Royalties & Licensing Income

Create and Sell Online Course Licenses to Corporations and Schools

💰 Startup Cost $200-$2,000
⏰ Time/wk 3-5 hrs
📊 Difficulty ★★★★☆
🏆 1st Month $ $0-$500
💵 Monthly Range $500-$5,000+
⏱ First $ In 2-4 months
Teachable, Thinkific, Udemy Business
Build an online course once on Teachable, then license it to companies for employee training or to schools and libraries. A course on project management fundamentals, Excel for analysts, or cybersecurity awareness can be sold as a bulk license to HR departments for $2,000-$10,000 per year. Unlike selling to individuals one at a time, B2B course licensing means 5-10 clients can generate six figures. Record the course once, and each new license is nearly 100% profit margin.
🚀 First Step
Identify a skill your employer or industry trains people on, outline a 4-hour course curriculum, and record the first module using Loom or OBS.
  • Build courses on mandatory or compliance-adjacent topics — companies have budgets for required training and will pay for good content
  • Offer a free pilot to one company, collect testimonials and completion data, then use those metrics to sell to competitors
  • Structure the course in bite-sized 5-10 minute videos so it fits into employees' workdays and completion rates stay high
🛠 Tools & Resources: Teachable, Thinkific, Udemy Business, Loom, Canva